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Project Brief

  • Find an opportunity space for the Futuro Brand

  • Provide “Northstar” products for Futuro with a focus on wrist braces

Client: 3M

Role: Senior Designer

Year: 2014

 

Futuro Opportunity Space

 

Consumer Journey

Futuro_Northstar_CustomerJourney.png
 

Concepts

The concepts were organized into stories that were plotted against the established consumer journey. This gives the client context for when Futuro can engage with the consumer. The concepts were also organized by a specific store, because each store provides a different experience for the consumer and Futuro should accommodate those experiences.

 

New Store

 

Traditional Pharmacy

 

Lifestyle Business