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Project Brief

  • Identify work solution opportunities that impact B2B business success

  • Focus on SMB that are less tethered to large existing systems

  • Support high-value activities within the workplace

Client: Samsung

Role: Lead Designer

Year: 2013

 

Project Timeline

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Visited 13 SMBs ranging in both focus and growth stages. The SMBs were separated into 3 groups according to their needs.

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Opportunity Areas

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Collaboration Pyramid

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Context Story

 
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Device Diplomat

Virtual Me

Group Canvas

Smart Work