Project Brief
Identify work solution opportunities that impact B2B business success
Focus on SMB that are less tethered to large existing systems
Support high-value activities within the workplace
Client: Samsung
Role: Lead Designer
Year: 2013
Project Timeline
Visited 13 SMBs ranging in both focus and growth stages. The SMBs were separated into 3 groups according to their needs.
Opportunity Areas
Collaboration Pyramid
Context Story
Device Diplomat





Virtual Me



Group Canvas







Smart Work




